5 Tools to Check Your Sending Reputation 2019

Jesús Diaz

The need to check your sending reputation is more present now than ever before. One way to know if a certain IP address is fit to run an email marketing campaign can be checking its reputation.

Your reputation reflects the number of spam complaints and spam traps that you’ve fallen for. These metrics, along side others, will serve to measure your reputation and as such is a good way to know the status of your relationship with each server.

If you’re looking for a quick and reliable service to help you determine your sending reputation, then stay put. Below you’ll find a list with the best tools to help you accomplish this. Make sure to use any software in this article whenever you need to know your sending reputation with absolute certainty.

5 Tools to Check Your Sending Reputation.

1. SenderScore.org

SenderScore behaves much like a credit score from a bank. It measures your reputation using a score that goes from 0 to 100. The higher this score is the better it is for you. This also, measures your deliverability rate and more. This service calculates its numbers using a 30 day average, it also illustrates how your IP address ranks against other IP addresses. Provided by Return Path, this is one of the best tools to check your sending reputation.

For more information you can directly visit their webpage clicking here.

2. TalosIntelligence.com

A product of Cisco, this tool enables you to use any function at its disposal to check your sending reputation. TalosIntelligence can rank your IP address reputation using a “Good, Neutral or Poor” scheme. In this case “Good” means that there’s little to no threat activity. “Neutral” means that your IP address or domain is contained under certain parameters, but it can face the occasional blocking or be filtered every now and then. “Poor” means that there’s a problem and the level of threat activity is over an acceptable limit; this also means that you’re very likely to be filtered or blocked. TalosIntelligence is a very reputable and trusted tools that will likely help you find accurate information regarding your IP’s reputation.

For more information you can directly visit their webpage clicking here.

3. ReputationAuthority.

This software comes from WatchGuard and is paramount when it comes to protecting your business from unwanted email and web traffic. Used by government organizations and business alike this service helps you filter spam, malware, spyware, malicious code and phishing attacks. And since it’s in this list for a reason, it can also look up your IP address or domain to find out your sending reputation. It scores the deliverability of the address from 0 to 100 and provides a percentage of good emails vs bad emails.

For more information you can directly visit their webpage clicking here.

4. BarracudaCentral.

The Barracuda Network uses a real-time database and a professional system. This allows them to provide accurate and precise information from IP addresses and domains alike. They qualify your reputation using a dual approach of “poor” or “good”. Of course, you already have an idea of what this means. “Good” means that there’s little problems with the deliverability of your emails. “Poo” means that your emails are likely to be filtered or blocked. User BarracudaCentral to find out your sending reputation.

For more information you can directly visit their webpage clicking here.

5. TrustedSource.

TrustedSource is very similar to senderbase.org in term of operation and efficiency. One main difference is that TrustedSource is run by McAfee. This service provides information about your domain’s email, its web reputation, affiliations, DNS and mails server information. This tool can display a history of activation and associations of your domain.

For more information you can directly visit their webpage clicking here.

Reputation is one part of a healthy email program.

The emphasis of this articles lays in the knowledge of proper services to help you find out your sending reputation. However, do keep in mind that the services listed above are a guideline of that metric and are by no means the authoritative method to determine your email campaign’s health.

There’re are many cases of email senders with scores of around 98%-99% that still experience deliverability problems. That is why you should treat these sites as an opinion rather than an absolute deciding factor for your email marketing campaign.

For instances:

  • A particular sender could have a high reputation score with nearly all services listed and still have a high bounce rate. This indicates there’s a problem with the point of address collection that’s affecting the sending reputation.
  • A sender with very low spam complaint rates and almost inexistent block rates might have a good reputation score. However, this doesn’t mean that the address is not subjected to filtering by the ISPs due to a lack of engagement with the content provided. This is, having a very low open rate.

This is all just illustrate that you should consider these services as data point in the monitoring of your email program. A very important one nonetheless.

Conclusion.

You will always have complete control over your email campaign or program. However, there are deliverability issues and problems in all campaigns. Keep an eye on the performance of your email program by checking one of the most important metrics available. You sending reputation. All metrics can provide valuable information, however, this one provides a deeper insight of your bounce rates, blocks, soft bounces and spam complaints. This can also be used to know if your recipients are really engaged with your content and if they actually like it. Remember that your reputation is by no means absolute and there can be problem not covered by this metric.

Take a more proactive approach and use one of the services above to make sure that everything is running smoothly. Do consider that your IP address is critical for all your online activities and as such you might want to check its reputation periodically. Make sure to only use the best software and tools to check your sending reputation.

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